What have they done?  My traffic is disappearning!

If you subscribe to Google AdWords you may have noticed a sudden rise in impressions within your campaign analytics. This is a direct result of Google Instant, a new search enhancement that displays results as you type and works in a similar manner to predictive texting. To see this feature in action simply go to www.google.com and type in any search term.

The release of Google Instant will steer searches away from lost costing long tail search terms, toward more generic phrases that are of course more costly to the advertiser. Immediate steps should therefore be taken to protect your budget from visitors Google Instant presume are relevant to your business.

If your business has been hanging on in there, getting the occasional visitors then get ready to lose what you considered a competitive advantage, or do something about it now.

Written by undefined at 17/10/2010 09:53:20