Our Internet Marketing consultancy service is available throughout the UK and Ireland.

Google Yahoo AOLOur seo team are experienced in planning and implementing strategies for Small Businesses, Local Businesses, National Businesses and Global organisations alike.

Our consultancy service is available for organisations new to website promotion, businesses that have an existing Internet Marketing campaign requiring fine tuning or for specific promotions.

Whether you require SEO (Search Engine Optimisation), Google AdWords, Affiliate Marketing, Data Feeds, Email Marketing or if you are unsure what you need, call us and we can discuss your needs.

All of our Internet Marketing Consultants are also Google AdWords Professionals with extensive experience of all the latest techniques and are knowledgeable in the field of web analytics.

We have experience of promoting online shops, ecommerce sites, small business sites, global, national and local sites.

Our consultancy packages are tailored to each individual organisation’s requirements.

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If you are reading this page it is more than likely that you have arrived here via a search engine and have found us amongst millions of competing pages in our very competitive industry. Call now on 0208 669 0127 and ask to speak to one of our Internet Marketing Consultants about achieving similar results for your business.

Our consultancy service is available throughout the UK and Ireland in addition to in-house training in Cornwall, London, Dublin, Newcastle, Manchester, Nottingham and other parts of the UK for those companies that wish to take control of their own Internet Marketing campaigns

 

Things to consider with any internet marketing campaign...

Future consideration

  • Email Marketing: Revise current email campaign and include deep site links
  • Blogging: Consider establishing a number of blogs if link building progress becomes too slow
  • Directories: Research and suggest listings in most important/relevant
  • Google AdWords:  Consider for 2008 season after new site build
  • Microsoft adCenter: Consider for 2008 season after new site build
  • Yahoo Search Marketing: Consider for 2008 season after new site build

Web Stats and Analytics

By installing Google Analytics on client.co.uk we are able to begin the capture of invaluable data which will help us tune the online marketing in the months and years to come, it will allow us to track the success or otherwise of individual campaigns and alterations to the website.

Google Webmaster tools

Google have provided a service called Google Webmaster Tools for some time now.  The service offers webmasters the opportunity to regularly upload a list of all pages on your website to its database via a technology called XML.  The service also provides information on how Google views your website along with a selection of diagnostic tools.
We propose the installation of Google Webmaster Tools on all of the websites which will allow us to diagnose any issues relating to Google indexing the sites. 
Google Webmaster Tools also allows us to check the progress of the link building work to be undertaken.

It is important for us to make regular checks on the data provided by Google, as such we tend to look at the data once a (week/month), should any issues arise, we advise and act where appropriate. 


Yahoo Site Explorer

Yahoo have provided a service called Yahoo Site Explorer for some time now.  The service offers webmasters the opportunity to regularly upload a list of all pages on your website to its database via text file, there are many similarities between this service and Google’s Webmaster Tools.
We recommend that this service installed for all of your sites.

Key phrase Research

The first stage of any Search Engine Optimisation project is to establish what people are searching for and produce a list of the most desirable phrases in order to form a plan for the content and linking areas of work.
We have not carried out any research to establish where the pages of the sites are listed on the search engines for each of the phrases we feel are important to you as this will form part of our inital phase.
Key phrase research is an ongoing process as new phrases come in to and go out of fashion.
Ongoing key phrase research and consultancy represents only a small amount of time until the point at which you look at potentially using Pay Per Click, the work is usually rolled into other elements of work and as such, we do not include this as a separate element of work.

Links

Link building is at the heart of almost all Search Engine Optimisation projects and is key to the success of all the other elements of natural SEO.
This area of work is possibly the simplest in technical terms, but the most time consuming and laborious part of SEO.
Following on from key phrase research, we will work with you to create a series of link text ads for use on other websites.
Once the steps above are complete, we will help build a list of appropriate sites that you should target to obtain links.  With your contacts and associations, we should be able to create a healthy list of potential sites to obtain links from.  We will then assess each site and advise what link text should be used for each.
We will also examine the links that Google, Yahoo and MSN are already aware of that point to your site and offer suggestions for improvement of these for the benefit of being found for more searched for phrases.
After all of the above, we can look to obtain other external links from organisations that you currently have no relationship with.  We would not look at this until we have exhausted all other avenues.  It may not be necessary to carry out this step to a great extent, however, we will not know until we measure the success of the previous steps by means of ranking checking over a series of months.

Content

We use a number of tools to “optimise” web page content to ensure that each page matches the target search phrases in order to convince the search engines that the page in question is the most relevant to the search phrase and therefore is ranked appropriately.
During the management of the existing site, we will advise on content in co-operation with you to ensure that the new site is fully optimised for each of the target key phrases.
Once the development version of the new site is available, we will use proven tools to fine tweak the content of the site in order to make it ready for launch.
Initially, we will submit a “guidelines” document to ensure that we are able to influence all of the important content elements of the site.
The content authoring process usually works out with all of us meeting to discuss the framework, we then move on to providing you with a framework document with all of the key phrases for each page highlighted.  You will then, in your own time, write the content and pass over to us for optimisation.
This element of work can be very time consuming and is also open to flexibility in terms of the amount of involvement you would like with this. 

Structure

Expansion of the site with evolving is critical so that the search engines recognise new information to gather and rate you on.

Future Work

Once work is underway on the new site and we can see a positive response to the work undertaken, we will consider the following:

  • Refinement of your existing email marketing campaign
  • Blogging
  • Directories
  • Pay Per Click marketing
  • Site targeted marketing